About Us
Our Story:
At GSW, we are transforming the portfolio management landscape in India. Born from decades of industry experience, we recognized a critical gap: while investment talent is abundant, the barriers to entering portfolio management are high. We set out to change this.
Our Mission:
We are democratizing the portfolio management industry by empowering talented investment professionals to focus on what they do best - manage portfolios and serve clients. We eliminate traditional barriers like high net worth requirements, operational complexities, and regulatory challenges, making it possible for skilled managers to thrive.
What Sets Us Apart?
Our approach is unique because we understand portfolio management from every angle. Our founding team brings together over 100 years of combined experience in asset management and financial services. We have been in your shoes, we have built and managed successful investment operations, and we have designed GSW to solve the real challenges that portfolio managers face.
Our Commitment:
We are more than a platform - we're your partner in success. Our comprehensive infrastructure, cutting-edge technology, and expert support teams work tirelessly to help you build and scale your portfolio management business. When you succeed, we succeed.
Join the Revolution:
With the PMS industry growing at an unprecedented rate (60% in three years) and reaching ₹36.65 lac crores, there has never been a better time to start your portfolio management journey. Let GoldStandard Wealth be your gateway to success in this thriving industry.
Our Ethos
Our Guiding Principle
NATION FIRST
Our Vision
To be a trusted and respected representative of everything our ancient civilization stands for.
Our Mission
Earn the trust and respect of all our stakeholders; Employees, Partners, Shareholders, Service Providers and Vendors, among others.
Rules of engagement
Equality
All stakeholders in a particular category must be treated equally. There can be no discrimination based on religion, politics, gender, caste or origin.
Neutrality
We believe that everyone who bears the same responsibilities must be rewarded equally. This elevates our engagement beyond negotiations and favors. When everyone is aware of this, it negates any thought of favoritism and bias, building the foundation of mutual trust and respect.
Success Squared
We believe that we succeed when our stakeholders succeed. We are beholden to do all that is ethically and logically possible to support their success. We strive to provide an ecosystem for them to prosper and support their growth to the best of our ability. This not only includes our partners, but also our service providers and vendors.
Coherence
All our internal policies and external strategies must be coherent and free of contradictions. This is a daunting task since there are, very often, circumstances where the interest of one stakeholder is opposed to that of another. Irrespective of this challenge, we strive to ensure that there is coherence & consistency in the manner stakeholders are treated across the various aspects of our relationship.
Meet The Team
At the heart of GoldStandard Wealth is a leadership team built on decades of frontline experience—spanning asset management, operations, risk, technology, and growth strategy. These are professionals who have not just witnessed the evolution of India’s financial services industry but have actively shaped it.
Each member brings a unique blend of strategic insight and hands-on execution, drawn from leading roles at top mutual funds, fintech firms, and global institutions. Together, they are building a future-ready PMS ecosystem—where innovation, efficiency, and scale go hand in hand.
Rooted in trust and driven by transformation, our team’s mission is simple: empower the next generation of portfolio managers to launch, grow, and thrive.
Rajiv Shastri
Founder, CEO & Principal Officer
A veteran in asset management with 30 years of industry-defining experience including Head - Fixed Income, HDFC Mutual Fund and Director & CEO, NJ Mutual Fund.
Rajiv has,
Built and scaled successful asset management businesses
Pioneered innovative portfolio management solutions
Mastered building of high-performance teams
Signature Achievement: Transforming traditional asset management models into scalable, technology-driven operations
Harsh Shah
Co-founder & Transaction Head
13+ years of transaction excellence and fintech innovation including Senior Manager - Equity Investments, ITI Mutual Fund and EMSX Specialist, Bloomberg LP.
Harsh delivers,
Expertise in cutting-edge trading system
Understanding of tech transaction processing solutions
Seamless execution capabilities.
Innovation Focus: Merging traditional financial expertise with modern technology solutions
Sukesh Shetty
Co-Founder and Chief Operating Officer
27 years of experience in operational excellence including Head - Operations, Mirae Asset Mutual Fund and PGIM Mutual Fund.
Sukesh is,
The architect behind GSW's seamless operations
A master of process optimization
An expert in scaling financial services infrastructure
Known For: Turning complex operational challenges into streamlined, efficient processes
Vivek Parmar
Chief Technology Officer
20+ years of leadership in product strategy, technology development, and business transformation at global firms including Ciena, Wipro, and Reliance Communications.
Vivek brings,
End-to-end product development and GTM execution
Hands-on digital transformation for enterprises and startups
Expertise on aligning technology with business outcomes
Specialty: Leveraging technology to design scalable, cost-efficient, and customer-centric solutions